SEO
Search Engine Optimization
SEO (Search Engine Optimization) is the art and science of attracting high quality traffic to internet sites through its ON and OFF page optimization so that the algorithms of Google, Bing, Yahoo and other search engines can index it to the first few pages.
There are two types of factors we consider to optimize a website:
External to the page or ‘OFF Page’
Mainly page ranking and analysis of hyperlinks.
Internal page or ‘ON page’
Frequency of keywords, meta tags, headers, links, site structure, among others.
Its importance lies in the way the companies who take advantage of SEO outperform their competitors, because they present themselves as serious company to their customers or prospects, through proper design, relevant content and optimal functioning of a website.
Online Optimization’s strategy consists of improving diverse aspects of the programming, the design and the quality of the content. The key points we develop when optimizing a website are:
Selection of key words
A deep analysis of the business field and the supply of the company, as well as its target market, is done with the objective of identifying which words could attract more quality traffic towards your site.
Meta-tags programming
HTML tags containing meta data are programmed. Metadata are information of reference for browsers or search engines like titles, author, date, ‘keywords’ and so on. These tags are invisible to visitors who view the site in a conventional way, but can be easily found in the source code.
Content Creation
New content is created or modified to include keywords in the URLs that belong in the site, making it easier and convenient to classify them. Users usually take 5 seconds to decide if the content of a site is of any interest so it is vital for you to create relevant and structured content (supported by graphics, photographies or videos) that satisfy their interests. You also have to know that the famous spiders do not only search for the technical part of the site but also the form, the quality and quantity of the information that a visitor finds in the website.
FREE TRAFFIC ATTRACTION
We all look for free traffic using tools and processes such as:
-Registration in book addresses
-Registration in Open Directory Project
-Blogs links
-Links from Word Press Multi User
-Bookmarks
-Press releases
IMPLEMENTATION OF CRM
Companies want to create valuable customized relationships with their clients and they need their own Customer Relationship Management system (CRM). The relevance of CRM is that help you optimize the use of resources that result from keeping your current customer base, against the inefficiency of having to look for new customers; a company that knows how to take care of its clients will not see itself in problems when wanting new clients because it will have good references.
METRICS ANALYSIS
Statistics on different programs are reviewed to evaluate general performance of the SEO strategy (before and after it was set), from the functioning to the traffic received, examining also the quantity and frequency.
Companies that manage to be indexed within the top ten positions in the first page of Google results’ are the ones that pull 90% of traffic, which means that they do not need to pay per click or visit. Besides, the traffic quality is high because visitor that arrive from organic results have more disposition to know or buy what the site offers than those sites that use paid ads.
