Video tutorials

The best way to communicate and launch new projects, products and services is through video.

The maximum amount of focus and concentration that we have as human beings is 7 minutes, which means that we must communicate our message remembering AIDA: Attention, Interest, Desire and Action.

Think about what you would like to convey regarding your product or service for the opening of the video. What you use should draw a lot of attention so that your audience stays with you during 45 seconds or maximum for 7 minutes.

Define your target market so you can determine what feature, advantage or benefit they are looking for and use it from the beginning.

Position your product or service as the best. You need to emphasize the things that will benefit potential clients, so they feel motivated. It is very important to cause an impact on customer’s emotions. Picture a situation where the consequences of not having your product or service are unfavorable to them.

Comment on a situation in which not having your product or service could have negative consequences. Invite them to take action, make deadlines and provide a limited number of articles; remind them of your exclusivity. As long as you sell scarcity, the more impact you will cause and you will receive a faster response from your target market.

Music and graphics are also highly important to make the right impact.

Your videos should be dynamic, different and innovative.