What is Link Building?

Link Building is a SEO strategy that allows other web platforms to link to the page that seeks to be positioned in the top places of Google or another search engine.

To better explain what link building is, we need to define a term that most people who are unfamiliar with SEO do not know: “inbound links”.

An “inbound link” is a link that leads to your own page from another website. On the other hand, an “outbound link” are those links that are in your web page, but lead to external pages. Finally, the internal types are those that link to keywords and blog articles within a web domain.

If a web page is increasingly present in various sites through inbound links, you will find yourself to be better positioned in internet search engines. Incoming links are the first step for a web domain to gain prestige.

Starting from the concepts already mentioned, we will be able to learn more about Link Building.

There are several ways to build a link. This can happen, for example, without any direct intervention, when the pages themselves decide to link to our domain. However, inbound links can also be given deliberately, making it seem not so obvious and appear to have happened without any agreement.

The better the Link Building is planned, the more we learn how to achieve more inbound links gradually. Usually, SEO professionals are the only people trained to build links, however, there are also specialists known as linkbuilders.

Another important concept to fully understand what link building is, is PageRank. As its name suggests, PageRank helps Google measure the impact of a page depending on the number of inbound links that lead to it. To put it more accurately, it is a ranking from 1 to 10.

Some of the most visited pages online, to not mention Google, the king of all search engines, have the highest ratings in PageRank: the main social networking pages that are used internationally can be good examples. It can be said that pages such as Facebook or Twitter have an excellent Link Building strategy behind them.