The reputation of a company is a very valuable asset. This is why large corporations establish broadcasting departments and public image that carefully control every point, behavior and communication channel that the company has with the public, it’s partners and potential investors.
However, with the arrival of the digital world, this reputation must also be taken care of within this field. This crucial aspect must also be coordinated with a lot of attention for several reasons, but mainly because a proper reputation management can lead to better exposure of our website, something that is very necessary in digital marketing.
Reaching the top positions of Google’s first search page is one of the main goals when launching a website. But why are these parameters particularly necessary? Well, it’s a matter of specific numbers. For many years, Google has been the head of all search engines. Google handles over 3 trillion searches not only from desktop computers, but also increasingly from mobile devices such as cell phones and Tablets. A well-ranked page has a much greater projection and therefore better market coverage.
If you have already taken the first step and opened a web portal, Optimización Online can offer you the best strategies when it comes to reputation management, placing each of your products in privileged positions within the search ranking. A single search can generate millions of results and users generally do not search beyond the first options or the first two pages, so those positions become the most aspired.
Although a few years ago, one of the most regular methods to achieve a better web positioning was the use of Adwords, the better understanding of SEO techniques have allowed us to create new strategies much more specific and less expensive reaching better positions within the search results of Google. With that being said, managing the reputation of our website is crucial to achieve these results.
At Optimización Online, we have different strategies when it comes to Reputation Management because, based on our experience, we have realized that these are the best ways to achieve more visits. Undeniably, many other agencies offer almost magical results in a very short period of time, however, professional web positioning is carried out with a lot of analysis, very well designed strategies and constantly testing what provides the best results.
The most appropriate and realistic statement would be: web positioning, today, is achieved through constant work done by professionals in various areas: Writing, programming, digital marketing, web design, sales, online store management and content creation.
If these elements are combined the right way, positioning can be achieved gradually. Optimización Online offers just that, an entire series of strategies to improve the reputation of your website, not only for your regular customers, or a typical advertising strategy, but also one that achieves better positions within the Google search algorithms.
This search engine has always felt a great inclination towards technological improvements that benefit all people and creating an organic environment within the different levels of online traffic. That is, creating a much cleaner Internet, free of spam, viruses, unnecessary information and illegal practices. These same parameters must be respected if you want to be part of the digital environment that Google offers.
In 2011 they began refining their guidelines in order to classify and manage information available on the web. They also wanted to provide better results to the users of their search engine. These new algorithms (that are named after animals) no longer only consider the appearance of certain keywords but also the quality in both design and textual content. The information on your website must be relevant to the field you want to cover.
If your webpage meets the standards required by these algorithms both in numbers (minimum number of characters in a text) and quality and relevance of the text, you will achieve a better position on the web without the need of paying for Adwords.
To survive this new way of work and digital promotion, it is essential to consider social networks, as they are not only great for offering a product or service to a particular core, but also, maintaining strong and constant communication with them. This is another very important aspect of the reputation management of a web page, since social networks are the best form of Word of Mouth Advertising. Users will not only recommend you if they buy a product from you, but they will also describe the way you interact with your audience.
We can also help you control your social networks, as well as create pages that generate traffic to your website or that conclude with a sale. One of the reasons we are so confident of being able to offer you such an effective reputation management service is because we work under White Hat methods which are a series of Google-approved positioning strategies that work organically to avoid penalties of Spam or other negative practices.
Working with us, your page will reach higher levels of effectiveness and will gain better positioning in the search engine. Contact one of our consultants for more information about this service. Knowing more about your company and the project you want to achieve, we can design your own personalized project.
Review our website and blog, or make an appointment with us. Once you begin working with us, you will be able to affirm our professionalism and experience in the field, which has led us to be one of the most important SEO agencies nationwide. Besides, no matter the size of your project, whether it is multinational or a family business, we have a plan for you. Do not hesitate on achieving online growth for your company.