Virtual stores
Speed up and increase your sells
Nowadays, the number of internet users has increased. There are almost 2 billion users in the world.
We have to take advantage of this growing market. It seems unreachable but now it is closer every day, thanks to the high technology tools that are available.
Have you ever imagined that we would buy products or pay for services through the internet? Probably, if we went back to the early decade, lots of commerce experts would not recommend implementing a virtual store. However, in the last years we have seen that it is fundamental for every business to have its own webpage. We will give you more information about this innovative service we have for you.
Digital tools are immersed in our daily life almost taking over it. Before, one of the reasons that generate mistrust was dealing with money. By navigating a little through the web we can find horror stories about losing money or lost packages. Even worst, we can easily find testimonials of stolen identities or stolen credit card info.
IMPLEMENTING A VIRTUAL STORE MIGHT TURN UP INTO BE THE BEST OPTION TO PLACE YOUR PRODUCT. THIS OPTION IS SPECIALLY EFFICIENT FOR SMALL OR GROWING BUSINESSES
Even though security systems have been developed recently, for the protection of your personal and financial data in the virtual stores, you should rely on a more specialized aid. You are dealing with sensitive data. It is not a physical place but in order to coordinate correctly your virtual store, you should always come to us.
Implementing a virtual store might turn up into be the best option to place your product. This option is specially efficient for small or growing businesses. It requires financial investment but some expenses are reduced. For example, you do not have to spend money on rent or purchase of a place, furniture, salaries, stocking of goods or maintenance of the space.
In fact, the lack of resources to continue paying a rent or the high cost of acquiring a place is the main cause of businesses going out of business. Entrepreneurs only have a limited capital. These types of companies really connect to this tool.
On the other hand, Millennials (born from 1980 to 2000) are becoming the most important group. They also have the highest population rate. Most of them are a digital native, which is why it is normal for them to interact with internet technology daily; and they do activities such as searching and buy goods.
Because of the greatly amount of online selling’s, we now have direct payment, either done with credit card or debit card such as Paypal. It is an intermediary between the bank, the client and the seller. Not even this brand keeps the data from the cards if you don’t want it to. Any buy is approved as long as you permit it.
Paypal also has a following platform, just in case someone takes on your identity. The algorithm detects unusual behavior and you get an immediate alert on your email. Another mechanism that virtual stores use is the possibility to make payments not only at the bank but also in convenience stores like Oxxo. It only takes a coupon to be paid at the cashier’s.
Starting a virtual store in your webpage must be serious as a physical store. We will help you consider some of the most important aspects for the starting of your online store:
Design. Think of a responsive design. Let’s say people do not spend too much time contemplating a webpage unless it is very attractive and easy to upload and download. When the users see each article in your page, they expect a balance with the graphics and be easy to navigate. Lots of times, the error of having a store with too much information or images is made. The user ends up not knowing how to actually buy. A more simplistic, conceptual and clean design creates a more practical shopping environment.
Stock control. You don’t have a physical space but you do have the items to sell. You need to have control on your products, not only for your internal administration but to avoid giving false expectations to your clients. It has happened before, of course, that the items solicited are no longer available and if the client buys it online, the brand has to cancel it. You should constantly be aware of the number of products you have. One way to create the trust among the clients is describing exactly each product that is sold: pictures with high quality, details, materials used for the fabrication, dimensions and every other necessary element so that the buyer can get to know the product well enough.
Delivery. If you have enough physical space to handle personally your product, you save the delivery cost. In case that you do not own offices or warehouses, you have to consider this cost. Do your homework and search for the best delivery service. Do not forget to make the decision of adding or not the cost of the delivery on the articles you sell. You do have the option to not add it to the cost of the product and have it as an extra cost.
These are only some of the most basic considerations when starting your online store. You might find that on each project, you learn to cover the necessities of the brand or product.
If you feel like having your own store and getting more income, come to us. Together, we will come up with a great strategy, strong enough to make your company grow. Try Optimizacion Online and check out why we are the number SEO Company in Mexico and Latin America.
