SMM

Approximately 90% of Internet users are part of a social network. Facebook and Twitter being the most common, due to the large number of people that hold an account in any of these networks, social media has become an excellent way to transmit information and establish communication with potential clients and suppliers for any company, regardless of its size and business field.

Publishing business content through social media is not to be taken lightly, as it involves publishing what the company is looking to convey to its group of followers. It can be done, however, with external help thanks to Social Media Marketing. SMM is responsible for the marketing strategies used to diffuse information through social networks, focusing on attracting new customers who fit the profile needed by the company and also strengthening bonds with current customers.

It’s recommendable that the task of designing message content is well thought out from the heart and soul of the company, so that the impact is the appropriate one. The original message can go through an external review of its wording to ensure that ideas are being expressed in the best way possible. We make these recommendations because we have witnessed how the emotional bond that develops between the followers and the company itself on social networks is strengthened when you can feel the presence of the company in every message or post that is published. Emotional bonds develop a love and commitment from a customer or supplier to a brand.

If Social Media Marketing is a very important factor to Google, for you it should be vital. Through social media you can seek to stick directly to the feelings and impulses of your customers, prospects or target market.

Target Analysis

Taking into consideration the field and the projections of the company, the target audience that will be subject to the social media network strategy will be determined. This will be done together with key members of the company and we will determine the following characteristics of potential customers:

• Natural Person or Juridical Person
• Occupation or Business Field
• Financial Capacity